Of course we are fabulous students, in order to have fabulous students you must have the BEST teacher. After 5 times listing and not selling this very expensive Henredon table and chair set on eBay, we wondered why we didn’t ask for your advise in the first place (some students, huh). You critiqued our original ad and pointed out the "errors" of our advertising and we were amazed at the difference. You taught us how to research Henredon's history and use their reputation in our ad as a selling point. We know for fact, through some of the questions from potential buyers that this alone helped close the deal. How'd you get so wise?
You taught us how to properly categorize the set as we had not done that properly on our own. You taught us when to start and end the auction to our best advantage, including the time of day. You worked with us to put "sizzle" and emotion onto our ad whereas before we simply stated the facts. Your phrase "picture you and your family around this magnificent set for Thanksgiving or Christmas", sure worked, the table sold. Another really great suggestion that you gave us was to wait to relist the table with all the revisions until after April 15th (tax day), when lots of folks knew they had tax refunds coming and knew the amounts. Pure genius, we NEVER would have thought of that one! We relied on your expertise in shipping to help us as we had NO clue how to even begin to figure that one out. WE had the ad originally reading "local pickup only" greatly diminishing the field of prospective buyers, as YOU pointed out to us. As it turned out this set was purchased by a couple in Kansas City, MO. We obviously would not have sold this table cross country without your advice. You are definitely a master at sales and advertising techniques.
We learned from PMI how to get setup and work with dropshippers. We’ve also learned how to write good articles and have been given Expert Author status by Ezine Articles. We have now written four great articles and with your help we submitted them to 25 article directories! With PMI’s help we have now have about 90 reciprocal links. We are now a PR2 with Google and are learning all the visitor statistics from our site like how many visitors, page views, traffic sources, bounce rate, time on site etc.
We have also learned how to test, evaluate and change our site accordingly. We are so thankful, PMI goes above the call of duty for us – never leaving us confused – truly grateful and thankful
In closing we just really wanted to thank you from the bottom of our hearts as we know that without your guidance that the table would be setting in our dining room, taking up way too much space, while it's picture was still in yet another eBay listing. On eBay we sold about $35,000 in products over about 4-5 months. Again, thanks to all of your help we plan on using some of the funds to order and stock items from our suppliers, to make more sales on eBay and on our website.
I’m now 54yrs old and realized that I can’t be swinging hammers and building roofs any more like I used to be able to!
Bob M.